REI makes the right decision closing on Black Friday

If this is how you spend Thanksgiving, perhaps it's time to take REI's message to heart.

If this is how you spend Thanksgiving, perhaps it’s time to take REI’s message to heart.

For years, I’ve ranted and raved about the depravity of Thanksgiving and Black Friday shopping. In lieu of family time, we devolve into a proto-human state, as we trample, bum rush, and make a mad dash into Targets, Best Buys, Wal-Marts, and other big box stores across the country. All for a deal, right?

We seldom consider what we ask of retail employees–often some of the lowest paid employees in the country–as they give up their holiday to service our endless quest for bargains and mostly junk. The deal on electronics, toys, and clothes is just too much for the American consumer or the American retailer to pass up and in recent years, retailers moved Black Friday into Thanksgiving Day, ruining the holidays for countless numbers of Americans. It’s not just the employees who give up their holiday to watch the hordes stuff mass quantities of “Made in China” dreck into a cart, but the families of those who wolf down Thanksgiving dinner because Target opens in two hours.

As I said, I’ve discussed this before and I am firmly against retailers who open on Thanksgiving. Thanksgiving is the only secular holiday in the United States in which we gather with family, eat a festive meal, and hopefully feel thankful for all we have. It’s important, it’s reflective, and it’s a day that ties us to a simpler, more respectful United States. Retailers and consumers have changed that, but fortunately, someone is bucking the trend.

Outdoor retailer REI–which also happens to be a coop–won’t just close on Thanksgiving this year, but they’re also closing on Black Fridaypaying employees to spend the day outdoors, and encouraging their customers to do the same.

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